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Paid Search

Smarter Paid Search for Lasting Results

Paid advertising works best when it’s strategic, not scattershot. Our PPC team digs into data, audience insights, and competitor research to create campaigns that reach the right people at the right time.

From precise keyword targeting and compelling ad copy to continuous bid management and A/B testing, we make sure every pound you spend is focused on clicks that convert.

Whether it’s Google Ads, Bing, Meta, LinkedIn, or TikTok, we monitor performance daily, refine messaging, and adjust budgets so your campaigns stay profitable and ahead of the competition.

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Paid Search Expertise Across Every Industry

No two sectors advertise the same way, and we tailor each campaign to fit the market you operate in. Our PPC specialists have hands on experience running high performing campaigns for a wide range of industries, including:

  • Ecommerce & Retail – product driven ads that increase sales and average order value.
  • Professional Services – lead-generation campaigns for law firms, accountants, consultants and more.
  • Technology & SaaS -data focused strategies to capture high value B2B leads.
  • Hospitality & Travel – seasonal promotions and location based ads to fill rooms and seats.
  • Health & Wellness – compliant, effective advertising for clinics, fitness brands and personal care.

Whatever your field, we analyse audience behaviour and competition to create sector specific PPC campaigns that convert clicks into real business results.

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Paid Search Services

Your Complete Paid Search Partner

PPC Account Review

We take a close look at your existing pay per click activity to see what’s working and what isn’t.

From keywords and bidding tactics to ad messaging and conversion tracking, you’ll receive a clear action plan to sharpen performance and improve return on spend.

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PPC Advice & Strategy

If you need guidance before launching or scaling campaigns, our consultancy service is ideal.

We provide tailored recommendations on audience targeting, platform choice and budget planning, helping you create a paid search approach that fits your business objectives.

Campaign Creation & Ongoing Management

Starting from scratch or looking to refresh your ads?

We build new campaigns or refine current ones, handling everything from research and copywriting to daily monitoring and optimisation across Google, Bing, Meta, LinkedIn and YouTube, so every pound delivers maximum impact.

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eCommerce Advertising

For online retailers, we design targeted PPC campaigns that bring ready to buy shoppers straight to your products.

Using Google Shopping, Bing Ads, Meta, and other key channels, we focus on smart bidding and product feed optimisation to increase sales and revenue in competitive markets.

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Our Paid Search Process

Step 01 / 04

Discover

We begin by understanding your business objectives, target audience, and budget. This gives us a clear definition of success and ensures every campaign is built around measurable outcomes.
Our team analyses your market, audience behaviour, and key competitors to spot opportunities, gaps, and seasonality that will influence bidding and targeting.
Using insights from research, we select the most effective ad platforms, Google Ads, Bing, Meta, LinkedIn, and TikTok, and build a tailored keyword strategy designed to capture high-intent traffic.
Step 02 / 04

Plan

We create a logical campaign and ad group architecture for easy management and accurate tracking, laying the foundation for long term scalability.
Compelling ad copy, strong visuals, and precise conversion tracking are prepared so that every click can be measured and optimised from day one.
Step 03 / 04

Launch

Campaigns go live with carefully set bids and budgets based on our research, ensuring an efficient start and immediate visibility.
We track key metrics such as click-through rate, cost per click and conversions in real time, making rapid adjustments whenever performance shifts.
Through structured A/B testing of ads, keywords, and landing pages, we refine messaging and user experience to steadily increase return on investment.
Step 04 / 04

Grow

Regular bid adjustments, keyword refinements, and audience targeting updates keep campaigns cost effective and competitive.
Detailed monthly reports present results in plain language. Traffic, conversions, and spend, so you know exactly how your budget is performing.
When campaigns show consistent success, we expand reach with new keywords, audiences, and channels such as YouTube or Display, ensuring sustainable growth.
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Our Paid Search Process

Step 01 / 04

Discover

We begin by understanding your business objectives, target audience, and budget. This gives us a clear definition of success and ensures every campaign is built around measurable outcomes.
Our team analyses your market, audience behaviour, and key competitors to spot opportunities, gaps, and seasonality that will influence bidding and targeting.
Using insights from research, we select the most effective ad platforms, Google Ads, Bing, Meta, LinkedIn, and TikTok, and build a tailored keyword strategy designed to capture high-intent traffic.
Step 02 / 04

Plan

We create a logical campaign and ad group architecture for easy management and accurate tracking, laying the foundation for long term scalability.
Compelling ad copy, strong visuals, and precise conversion tracking are prepared so that every click can be measured and optimised from day one.
Step 03 / 04

Launch

Campaigns go live with carefully set bids and budgets based on our research, ensuring an efficient start and immediate visibility.
We track key metrics such as click-through rate, cost per click and conversions in real time, making rapid adjustments whenever performance shifts.
Through structured A/B testing of ads, keywords, and landing pages, we refine messaging and user experience to steadily increase return on investment.
Step 04 / 04

Grow

Regular bid adjustments, keyword refinements, and audience targeting updates keep campaigns cost effective and competitive.
Detailed monthly reports present results in plain language. Traffic, conversions, and spend, so you know exactly how your budget is performing.
When campaigns show consistent success, we expand reach with new keywords, audiences, and channels such as YouTube or Display, ensuring sustainable growth.
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Take a Look at Our Portfolio

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Client Testimonials

I recently worked with Instant Web Makers to create a charity website and I'm really impressed with how quick the team managed to have the website created within the short deadline we had! They communicated well, understood my vision and delivered a fantastic website! I highly recommend their services!

Shakila

They were very helpfull and efficient. They are always available and reliable. I will recommend their service to anyone. Keep it up and thanks for a job welldone.

Justice Pius

I used Instant Web Makers Instant I’m very happy with the service. They provide to me. Very helpful affordable. And very good website. Nothing is problem. Hallway happy in to help. I will recommend Instantwebmakers

Jorge Pereira

We were impressed with the expertise of Instant Web Makers. They delivered a stunning website that not only looks great but also functions smoothly. Definitely recommend!

Emma

Amazing experience! Their customer support team goes above and beyond to help. I trust their expertise and solutions, knowing my website is in safe hands. Highly recommended!

Moataz

Above and Beyond – A Brilliant Website Journey.
From the first (slightly intimidating) email to the final, polished site, Sean Miller has been a true partner in this creative journey. He’s taken my sprawling ideas, midnight inspirations, and occasional wild detours and turned them into a stunning website that genuinely reflects my work and values.
No matter how complicated my requests—or how many times I said, “Just one more little tweak”—Sean met every challenge with patience, creativity, and genuine care. It’s not easy turning a writer’s chaotic vision into a digital reality, but he did it with a smile (or at least I imagine he did).
Thank you, Sean, for helping me bring my world to life online. It’s been a terrific journey, and I’m genuinely grateful for the support, encouragement, and endless patience you’ve shown.
Highly recommend!

Naira Khan

Curious to know more? See what our UK clients have to say about us on Trustpilot.

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Frequently Asked Questions

Paid search (PPC) is online advertising where you bid on keywords so your ads appear at the top of search results and other digital platforms.

We run campaigns on Google Ads, Bing, Meta (Facebook & Instagram), LinkedIn, TikTok and YouTube, tailoring each to your audience.

Most clients see measurable traffic and conversions within days of launch, with further improvements as we optimise campaigns.

Yes. We can audit and improve your current campaigns or take over full management while preserving all data and history.

Budgets are set based on your goals, competition and expected cost-per-click. We provide clear guidance so every pound is used effectively.

Absolutely. We set up conversion tracking, analytics and reporting dashboards so you can see clicks, leads and sales in real time.

Yes. PPC is highly scalable. We can start with a modest budget and grow as results prove successful.

Our campaigns are data-driven and continuously optimised, combining keyword research, ad testing and bid management to maximise return on investment.